Chicago-Beijing Workshop on Consumer Satisfaction

9:00 am–4:45 pm

Jul.
21

9:00-10:15

Leilei Gao  Choosing between Two Evils: The Sacrifice-of-Pleasure Hypothesis

Yuhuang Zheng  Helen of Troy? The Effect of Sexy Stimuli on Male’s Self-Control in Task Performance

Yuhong Guan  Effects of Virtual Community Interaction on Behavioral Intentions

10:45-12:00  

Yan Zhang  The Motivating Power of Accumulation

Hao Shen  So Difficult to Smile: When and Why Unhappy People Avoid Enjoyable Experiences

YiJia Sun  Restoring Surprise: Decoding The Opening Process

12:00-2:00    

Lunch

2:00-3:15

Maggie Liu  Nature and Effects of High Service Attentiveness

Xiuping Li  Guilt and Pain-seeking

Rui Chen  Fickle men, Faithful women? The Effects of Mating Goal on Male vs. Female’s Variety Seeking in Consumption

3:30-4:45      

Yanli Jia  The Effect of Power on People’s Preference for Time vs. Money

Free discussion

Organizer: Christopher Hsee (Chicago Booth) with assistance from Yanping Tu (Chicago Booth)